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The early years

gino appeared in the world of hair care and hair styling in the 60s. His studies begun at London where after two years of residence and personal success he decides to visit the other side of the Atlantic, and in particular Canada. In Canada, he is already a talented hair artist and takes part to various competitions, winning several awards among the most famous hair artists. At a time when the hippies movement is at its peak, he creates his own philosophy. Music for Gino is an important part of his inspiration and creativity and this is why he is influenced by the sounds of his era. The regenerated career of Frank Sinatra and the explosive sounds of the king of rock 'n' roll, Elvis Presley, show him the way for his most innovative ideas. Gino's career continues to the USA and more specifically to New York. There, he stands out due to his leading inspirations and creations, as well as for his sophisticated European style. Las Vegas is one of the many cities where his name is heard and his creations are praised.

A new start in Greece

His love for Greece, combined with his subversive character, contribute to his decision to perform a giant leap in the Greek beauty industry. In the middle of the seventies, he establishes his first hair sallon at the Hilton area in partnership with Dino. The response from the Greek public is revealing. The Greek women prove that they value his talent, quality and original ideas. The charm, the elegance and the fashionable hairstyles become the trademark for dino + gino. The hair sallons, which depict this trend, are increasing. The core of this effort is the hair sallon in Glyfada (I. Metaxa), where all the celebrities of the time and the high society of Athens are gathered.

Continuing a successful career

But in 1995 the two pioneering artists decide to follow different paths. Gino continues his successful career in the world of hairdressing, by revealing his passion, his talent and his knowledge concerning the trends of fashion, in every case. He presents the first gino collection, which is named “minimal” and signals the new form of art, which is born from the chic and street style. In an era when time is precious for every woman, he presents his next collection, named “fastforward-ff” and depicting the pulse of the modern Greek woman. Gino's facilities are renovated and expanded, in order to respond successfully to the trends of Gino and his associates. ”...simply gino” is one of his strongest collections, as it shows that everything is simple. Hair, colour, styling, simply gino.

Today

However his philosophy is so much more than hairstyling. This is why g morethanhair® realizes an idea existing for years, also adding to the character of Gino hair sallons, affirming that their primal goal is not the commercial part, but the overall artistic image. Music is necessary in Gino's hair sallons. The need for alternative choices as a sign of our times, gave birth to after hours. gino gino artistic team is created in order to present his collections. He invests in the training of his associates with seminars of his own trends. He also believes in the hosting of his customers in the best way and with the proper service. This is why today the Group of the eight Gino fashion sallons (Maroussi, Heliopolis, Glyfada, Voula, Varkiza, Pangrati, Hilton area, Nea Smyrni) operates under his own guidelines and personal contribution, and not as a faceless franchise company.